Social media websites are popular tools to promote any business today. Among various social networks, Twitter is a leading social media website with a large community. Hence, it is already a great platform to promote any business brand. With effective marketing strategies, anyone promote their business on Twitter quickly and in a cost-effective way.

Optimizing your business profile is vital in any Twitter marketing process. Always try to include your business related keywords and phrases in the bio and other profile details. However, make sure to use your keywords in a natural manner. If it is not possible to include your main keywords on the profile details, try to add some words related to your niche. This process will help you to get the attention of prospective customers on your Twitter profile.    

You should also optimize your Tweets. When you include any article, image or video, make sure to include an overview about it. This helps your followers to understand what it contains. Always make sure to tweet useful content to your potential customers. For example, you can start from a solution to a problem that many people experience in their day-toady lives.  It is better if you can include some keywords with the tweets. However, avoid it if it sounds like a marketing pitch.

Some Twitter marketers hesitate to ask from their followers to re-tweet. But asking for re-tweet is a good practice. Your followers may like your tweets, but it does not imply that they will share it with their followers. Hence, ask them to re-tweet your posts if they are useful and interesting.

Keep a standard in your posts. Do not hesitate to give your opinion, beliefs and thoughts on certain issues. Many people like to follow accounts with bold thoughts. Never use any foul words in your posts. They can turn off your followers, and they can also reduce the level of brand recognition.

Increase the number of followers in your Twitter account. You can also think about buying Twitter followers. Contact a social media service provider like marketingheaven. You can buy followers from them though http://themarketingheaven.com/buy-twitter-followers/.

Share things that motivate others. People like to follow accounts that contain motivational things. Encourage people by showing different characteristics of life. For example, if you are running a business consulting firm, you can publish some motivational quotes every day. You can also publish some advices to show how to develop business ventures.  It will help to make more interest in your business and develop its brand recognition.

Even if you promote your business through Twitter, you can share your personal experiences and thoughts as well. This will give some personal touch to your business profile. It is good to create close relationships with your Twitter followers and win their loyalty and trust.